Eduka
Methodology
Design Thinking
Rol
Co UX Researcher, UI Designer, Graphic Design
Date
2024
For the initial phase of the research, we started with meticulous Desk Research and Netnography analysis to uncover the roots of the problem. Following steps were centered around conducting surveys and interviews with potential users to gather insights into their opinions on the subject.
The results of our investigation led to the conclusion that a significant majority of users deemed education as the optimal solution for this issue. For this reason, we chose to target pre-teens during their formative years.
Additionally, we found the concept of incorporating gamification to enhance engagement with the subject.
After the observation phase, where we delved into the beliefs of real users, we constructed a hypothetical User Persona to gain deeper insights of our audience. Additionally, we delineated the needs of this hypothetical user and mapped out the Customer Journey they might undertake. This process facilitated an understanding of our target demographic, enabling us to tailor our design solutions effectively.
During this phase, we conducted a comprehensive evaluation of the most promising features for our app. Using the 'MoSCoW' technique, we refined and prioritized our options to select the best features. To gain deeper insights into our market positioning, we utilized various marketing tools such as Benchmarking, to analyze our competitors, SWOT analysis, and the Value and Business Proposition Canvas.
These analytical tools proved crucial in understanding our competitive landscape and defining our unique value proposition within the market.
After ideating, we solidified our concept of developing an educational app tailored for pre-teens, integrating engaging gaming elements. The aim was to design an entertaining and enriching application suitable for educational environments such as schools.
Finally, in the design phase, I developed an educational app from scratch for schools, facilitating participation in quizzes on gender violence and dynamics for both teachers and students, aiming to raise awareness. The app also includes an educational video section, linked to each quiz, reinforcing learning outcomes from the game.
The participation in the app is also reinforced by friendly competitive rankings and little prizes for the winner of the class.
As a UX/UI designer, my role was pivotal in crafting an engaging platform. I focused on creating intuitive user experiences that seamlessly guide users through educational content. Through thoughtful design choices and intuitive navigation, the interface encourages exploration and learning.
The result is a platform that empowers young minds to understand and combat gender-based issues effectively.